This article continues our new series, Why your competition is blogging, with Reason #14: To win your customers with their stories.
14. Why your competition is blogging: To win your customers with their stories
Stories.
Every business has them.
Stories of legendary customer service.
Stories of unique, specialist knowledge and experience.
Stories of customers whose profit you have tripled.
Stories go viral
Since the dawn of man, the telling of stories has been the vehicle for one person to inspire, motivate, entertain, shock, persuade and influence another person.
Until recently, however, this basic foundation has been lost in the world of online business.
Corporate websites have typically been full of facts, figures, organizational charts and stock photography.
These are all important and have their place.
But where are the stories?
Stories are what are remembered.
Stories engage emotion.
Stories build trust.
Stories persuade.
Stories go viral.
Facts can’t.
The reason why your competition is blogging.
The reason why your competition is blogging is because they are harnessing the power of their stories.
They are celebrating their stories and making sure potential customers know about them.
They are using stories to get past the heads and into the hearts of potential customers.
They are using their stories to gain trust for their brand.
Against yours.
One blog post at a time.
Memorable, unique, passionate stories are the new currency in a social media world.
Piracy versus Obscurity
Michael Hyatt is CEO of Thomas Nelson. Being in the publishing industry, he is in the business of storytelling and is spearheading the onslaught of digital publishing. He says:
This is just as true for business as it is for authors.
In an online world where everyone has a website, your biggest problem isn’t people stealing your ideas/thoughts/philosophy – its potential customers not even knowing that you exist.
In other words, get your stories out.
Don’t worry about them being stolen.
Your stories are your best asset.
Don’t keep them hidden.
The reason why your competition is blogging: Conclusion
Since the dawn of man, stories have been the vehicle for one person to influence another.
The reason why your competition is blogging is because they are harnessing the power of their stories.
And they are using their stories to gain trust for their brand.
Against yours.
Its time to emerge from obscurity.
Shake the dust off your great stories, start a blog and get them told!
GET YOUR STORIES TOLD.
Establish a Corporate Blog Content Strategy.
Engage our Digital Marketing services today!