14. Why your competition is blogging: to win your customers with their stories

by Adam on May 14, 2010

in Marketing Online

Why your competition is blogging: To get their stories told

This article continues our new series, Why your competition is blogging, with Reason #14: To win your customers with their stories.

Read the full article ->

15. Why your competition is blogging: To attract customers

by Adam on May 7, 2010

in Marketing Online

Why your competition is blogging: To attract customers

This article kicks off our new series, Why your competition is blogging, with Reason #15: To attract customers.

Read the full article ->

The 15 reasons why your competition is blogging

Thumbnail image for The 15 reasons why your competition is blogging

The 15 reasons why your competition is blogging Blogging has come a long way from journalling about what you ate for breakfast. Blogging is now big business. As a Corporate Blogger I am a weapon in the hands of any business that I work for. Beware if someone like me is working for your competition.

Read the full article →

The web is not a zero sum game

Thumbnail image for The web is not a zero sum game

In a Zero Sum game, for me to win, you have to lose (or vice versa). In a Zero Sum game, there is only so much of the pie. A Zero Sum game is finite. Zero Sum represents the old rules. Old rules that are making way for new rules.

Read the full article →

How to get 40,500 visitors to your site from Day One

Thumbnail image for How to get 40,500 visitors to your site from Day One

One of the first questions faced when creating a new website for your organisation is that of domain name. Typically an organisation already has an existing brand, and therefore, has already decided upon the domain name they will choose for their future website, ie. www.<insert brand name here>.com (or something related). However did you know [...]

Read the full article →

Frank Gehry Quote: “Your best work is your expression of yourself”

Thumbnail image for Frank Gehry Quote: “Your best work is your expression of yourself”

“Your best work is your expression of yourself. When you do it, you’re the only expert in it”. – Frank Gehry from Wisdom by Andrew Zuckerman

Read the full article →

Rewards Cards and how they improve your website

Thumbnail image for Rewards Cards and how they improve your website

Rewards Cards and how they improve your website Recently I had a Woolworths Everyday Rewards Card cheekily thrust upon me (I’ll leave that story for another time)! Years ago, the purpose of such Rewards Cards was originally quite obvious and innocent – to reward customer loyalty. Today however, Rewards Cards are used for a very [...]

Read the full article →

2012 and stealing from Amazon.com (legally) to increase sales

Thumbnail image for 2012 and stealing from Amazon.com (legally) to increase sales

We all know the moment… You walk into your local video library to hire a DVD and the inevitable question arises: “What on earth do I want to see?” You scan the “New Releases” shelves yet nothing really grabs you. You try and remember recent conversations you’ve had with friends about ‘must see’ movies, but [...]

Read the full article →

John Mayer, Upsell Pages and Lost Opportunities

Thumbnail image for John Mayer, Upsell Pages and Lost Opportunities

I’m a John Mayer fan. So much so that I’m on the John Mayer Fan Club mailing list. A few weeks ago, he rewarded his mailing list by giving them advance notice and priority tickets for his upcoming tour in Australia. Needless to say, as a fan, I took advantage of that offer. But when [...]

Read the full article →

What’s the point of your website?

I always love it when I receive packages in the post. Yesterday I finally received my copy of Web Analytics 2.0* by Avinash Kaushik – Analytics Evangelist for Google.

Read the full article →

← Previous Entries